There must be something in the water in Silicon Valley. This month, several significant tech and digital brands, such as Amazon and Adobe, have revealed subtle changes to their logos, and now Google has made the first significant change to its logo in a decade. This one, however, is a little more noticeable.
Perhaps signaling the final death-knell for the harsh geometry of the flat design movement, Google has blurred the four colors of its 'G' logo into a rainbow gradient. The end result is definitely Instagram-like, and, oddly enough for a logo that adorns millions of smart phone homescreens, the transition is actually going well. Is Google finally a part of our best logos roundup?
The update was first noticed today when it replaced the previous icon design for the Google search app on iOS and Android. And while plenty of people have already joked that the new, blurrier version is just the original when viewed without glasses, the overall consensus seems to be that it's much more contemporary.
"Makes the current one look dated already. That's a sign of a good design! Commented one reader at 9to5Google, while another adds, 'Somehow it looks better than the regular one.' Over on X, one user comments, 'A rare logo update that actually looks nice."
We can expect there to be more noise around this one as it lands on more (and more) users' homescreens over the coming days. This one will be displayed directly in front of users, unlike the subtle rebrands from Amazon and Adobe. But judging by the initial response, Google's new gradient is a winner.
